Simone Williams Robinson a Senior Vice President at Spark Foundry, a global media agency that brings HEAT to brands with higher engagement, affinity, and transactions. Previously, she was the Senior Manager of Brand Partner Marketing at Ulta Beauty. In this role, she was responsible for building strategic omnichannel marketing programs for the retailer’s brand partners, including MAC cosmetics, R.E.M.beauty by Ariana Grande, L’Oreal, Drunk Elephant, and many others. Prior to this role, she spent the majority of her 17-year career with Publicis Groupe agencies, overseeing media strategy for brands including Miller Lite, Miller High Life, Mattel, H&M, Conagra Brands, Kohl’s and L’Oreal, to name a few.

Simone is the Chair of the Scholar Advisory Committee for the Central & Midwest regions and has been part of the Jackie Robinson Foundation family since 2001, when she was selected as a JRF scholar. Simone earned her B.A. in Media Studies from Pennsylvania State University in 2005.