Alicia R. Wallace, MPH, is a results-driven social impact marketing professional, authentic and engaging motivational speaker, and valued strategic thought partner. She has extensive expertise in helping iconic brands grasp and hold the attention of emerging audiences. She does this by helping legacy companies grow awareness and relevancy with Millennial, Gen Z and Alpha markets, understand the needs of the next generation of consumers and advocates, and use AI to gain consumer insights that create impactful social marketing campaigns.
Alicia is the Director of Age-Inclusive Marketing for AARP where she leads their efforts to change the
way the world views aging. Alicia combines her background in marketing and public health and AI equity
to lead a cross-functional team of content curators, policy advocates, and communications strategists in
an effort to reframe outdated norms about the one thing every human experiences- aging. Her contributions were critical to the success of a global campaign called #DisruptAging that influenced the
way top brands portrayed aging and the beauty standards, and ushered in a wave of age-positive media
around the world. Her work has been featured in Allure magazine, and earned honorable mention at the
2023 Shorty Awards. Fueled by causes close to heart, Alicia uses the same skill and energy to contribute
a bevy or social causes including Black Maternal Health, and the preservation and advancement of our
nation’s Historically Black Colleges and Universities.
Alicia is also a bestselling co-author of the book “Significant Women: Leaders Reveal What Matters
Most” where she shares the personal lessons she’s learned throughout her journey as a young
professional in a chapter aptly titled Lessons from an Overachiever. She has presented at Create &
Cultivate, Broccoli Con, General Assembly, Refinery29, and Howard University. Her work has earned her acknowledgement as a 2024 Rising Star Leader in Non-Profit, a commendation by the State of Maryland, and a Jackie Robinson Foundation “42 Under 40” Distinguished Alumni Award, in addition to mentions in outlets including Girlboss, The New York Times, and Essence Magazine.
Alicia earned a BBA in Marketing from the Howard University School of Business and a Master’s in Public Health from University of Maryland School of Public Health.
